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From a humble village to a cosmopolitan city and a travel hub. Dubai has transformed from a humble fishing village to one of the most cosmopolitan and innovative cities in the world today. Tracing its origins back to 3,000 BC, Dubai's inhabitants made their livelihood from fishing, pearl diving, boat building and sea trading, before the discovery of oil in the late 1960s. In 1971, Dubai joined its neighbours to form the United Arab Emirates, safeguarding the area's prosperity.

Top Attractions

Dubai is a city that must be seen to be believed. Record-breaking architecture stands alongside traditional quarters, while man-made islands jut out of the coastline. Here are the top places to tick off your sightseeing list when you’re in town.

Dubai's Neighbourhoods

Wondering where to find the best restaurants, family-friendly activities or hottest art galleries? Here's a handy guide to the Dubai’s hottest neighbourhoods, packed with plenty to suit all travellers. Add these easy-to-explore districts to your Dubai holiday itinerary and experience the city like a local.

Beaches & Pools

Dubai is one of the few places to enjoy a beach vacation within a thriving city. Experience a holiday Dubai-style, combining high-energy city action with the beauty of the Arabian Gulf. With a vibrant atmosphere and beachside shopping scene, luxury resorts and watersports, Dubai offers the best of the city and the sea. Kite Beach, La Mer and The Beach next to JBR are popular seaside spots where you can take in the waves after a leisurely stroll or jog along the water. Alternatively, Dubai's hotels offer amazing pool experiences, including infinity pools, jacuzzis, water play areas for kids, and much more.


With year-round sun and a dramatic combination of both the desert and beach, Dubai is the perfect setting to be swept away by high-adrenaline activities. Rocket across the Arabian Gulf in a speedboat or roar along the circuit in a race car, skydive over Palm Jumeirah, ski around the World Islands, paddleboard along the coast or swim with dolphins and sharks, explore the depths of the open waters, or go diving in the deepest pool in the world. You can even leave the city and try dune driving in the desert or soar above the sand in a hot air balloon. Fasten your seatbelt, harness or helmet – it’s going to be an exciting ride.

The Desert

Safaris, sunsets and star-gazing When it comes to Dubai's majestic desert, visitors have many options to discover its beautiful landscape. Beyond the popular off-roading or desert safaris, there’s much to do amid the dunes. Whether you're taking in some history with a traditional Bedouin meal, cycling through Al Qudra or watching for wildlife, don't miss the opportunity to experience the desert. Visit a resort or conservation reserve, or simply watch the sunset before some stargazing.

Parks & Entertainment

With big ambitions and the expertise to make even the wildest dreams a reality, Dubai is becoming the most exciting adventure playground in the world. Whether it's family fun or hair-raising thrills you're after, there are laughs in store for all.

Arts & Culture

With Dubai Opera, the arts district Al Quoz and the discovery of relics from the Iron Age, Dubai is fast evolving into a cultural hotspot. The city’s highlights range from the ancient past to stark modernity, and there is no better time to see its evolution than now.


Dubai’s world-class tennis courts, golf courses and sports clubs are here to help you achieve your personal best. Whether you're looking to tee off at an iconic golf course or challenge friends to a game of football, there's plenty to pursue. Plus, the fun carries on throughout the year with cool indoor facilities hosting all the action during the summer months.

Spas & Relaxation

There are literally hundreds of spas in all shapes and sizes, from five-star options like the Talise Ottoman Spa at Jumeirah Zabeel Saray to internationally-acclaimed centres and neighbourhood wellness spots. Common to all are great service and value.


Take a break from the stunning Dubai skyline and explore the natural wonders that make the city come alive. There are enormous green spaces with picturesque lakes and lawns right in the heart of the emirate. Discover on your own, or take advantage of tour guides who specialise in the region’s diverse flora and fauna.

What's On

Dubai has it all. From world-class performances and revered art exhibitions to award-winning fairs and concerts by global superstars, we've got just the ticket. Here are just a few of the many events currently taking place in the city:

Sample Itineraries

Experience the magic of Dubai with our handy itineraries. Whether you're in the city for 8 hours or the weekend, we've packed in all the highlights but with plenty of time to let you discover some hidden gems along the way.


Get ready for a night to remember in Dubai. The city boasts rooftop lounges with skyscraper views, iconic venues for a glamorous evening with friends and chic speakeasys that combine the best in food, music and entertainment.


Between Dubai’s grandiose malls including The Dubai Mall and Mall of the Emirates to traditional souks such as the Gold Souk and Perfume Souk, you’re practically guaranteed to find a souvenir to treasure from your holiday to Dubai. Plus, with massive citywide shopping celebrations like Dubai Shopping Festival (DSF) and Dubai Summer Surprises (DSS), you could snag the deal of a lifetime during your visit to this global shopping destination.


There’s nothing the people of Dubai love more than to dress up and dine out. You can choose from a glittering array of celebrity restaurants and a huge variety of Middle Eastern food, plenty of them family-friendly and almost all in Instagram-worthy locations.

Tourist Information